Stephen co-founded Goodr with two high school friends: Ben Abell and Keri Blunt. On March 15, 2015, they launched the business from an apartment with a Kickstarter campaign, shipping sunnies. The brand of the goodr was created: Badass sunglasses that speak to the four F’s (Fun, Fashionable, Functional, and ‘Ffordable). 

Goodr grew to 1,500+ stores in more than 30 countries during its five year overnight growth, introduced four verticals (run, beast, bike, golf), and collaborated with major brands (Warner Bros, PBR, Dunkin ‘).

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